One team.
One mission:
protect the handoff.
SpearPointX is the performance exchange for customer acquisition — where verified demand is routed, scored, and settled. Every handoff carries its full record, for dispute and for review.
Turn customer acquisition into a performance market.
Verified demand is allocated fairly, quality earns priority, and every record stays reviewable.
High-intent enquiries reach the right buyers.
A world where publishers are rewarded for the quality of their supply — not just its volume.
Built for controlled acquisition partnerships.
Founded Spear after identifying a gap in how high-trust acquisition markets allocate enquiries — leads as a commodity, not a performance instrument.
Built a system where performance, source quality, and delivery discipline determine who wins, and every handoff carries its full record for dispute and review.
Mortgage, finance, and insurance acquisition — seeing first-hand how opaque routing eroded trust on both sides.