The NASDAQ
for customer
acquisition.
SpearPointX is the performance exchange where verified demand is routed, scored, and settled. Every lead, click, and call gets a quality price — not just a volume price.
One lead,
three lenses.
Every handoff is scored on three independent axes. No single party controls the truth. Quality is triangulated, not declared.
If a publisher's quality drops across 3 unrelated buyers in 1 hour, we downgrade automatically. No meetings. No manual review.
Quality is a
moat, not a vibe.
Inspired by chess ELO and Bloomberg terminal depth. High ELO publishers get priority routing, higher payouts, and lower dispute rates. Low ELO gets throttled.
IF elo > 1350 AND confidence > 0.8 THEN route_priority = 1 payout_multiplier = 1.25 dispute_window = 24h ELSE IF elo > 1250 AND confidence > 0.6 THEN route_priority = 2 payout_multiplier = 1.0 ELSE route_priority = 3 throttle = TRUE review_required = TRUE
“Only route me publishers with ELO ≥ 1300 and confidence ≥ 0.75. I’ll pay +25% for it.”
High ELO = priority, higher payout, auto-accept. Build once, compound forever. No more starting from zero.
Stop buying
spreadsheets.
Dashboard built for P&L, not volume. See accepted rate, ELO distribution, and real close rate — per source.
- — Set ELO floor, confidence, and geo filters in one line.
- — Pay for quality, not just volume. Multipliers are transparent.
- — Every lead has a reviewable trail: source, consent, timestamps.
Your traffic has
a credit score.
Finally, a system where good traffic compounds. High ELO publishers get paid more, routed first, and never have to renegotiate trust.
- — ELO is your moat. High quality = higher price, permanently.
- — No more arbitrary bans. Downgrades are automatic and appealable with data.
- — Platform agnostic routing: your traffic finds the best buyer, not just one.
If Meta has a bad week,
your business shouldn't.
SpearPointX sits above the platforms. We route demand based on performance, not on who bought the most inventory this week. When Meta CPA spikes 40%, we shift to newsletter, search, and affiliate — automatically, with quality held constant.
PLATFORM AGNOSTIC ≠ ANTI-PLATFORM. WE USE META, GOOGLE, TIKTOK AS SOURCES — BUT WE PRICE THEM ON QUALITY, NOT VOLUME.
No black boxes.
Only logs.
Every lead carries its full provenance: consent string, source ID, verification timestamps, triangulation scores. If a buyer disputes, you both look at the same log.