The NASDAQ for
customer
acquisition.

SpearPointX is the performance exchange where verified demand is routed, scored, and settled. Every lead, click, and call gets a quality price — not just a volume price.

HOW IT WORKS
WHY CPL IS BROKEN
VOLUME ECONOMICS > QUALITY ECONOMICS
01 Buyers guess.
You buy 100 leads. 30% are unreachable, 20% are out of area, 10% are duplicates. You optimize on price, not on P&L. No reviewable handoff, no accountability loop.
→ SYSTEM FAILURE
02 Publishers get punished.
One bad batch — even from a buyer-side filter change — tanks your reputation. No ELO, no confidence interval, just banned. Good sources churn because quality is subjective.
→ SYSTEM FAILURE
03 Platforms are silos.
Meta, Google, TikTok each sell you their own auction. If Meta has a bad week, your business does too. No cross-platform settlement. No unified quality price.
→ SYSTEM FAILURE
RESULT: RACE TO BOTTOM ON PRICE. NO MOAT ON QUALITY.
SPEARPOINTX INVERTS THIS.
TRIANGULATION LAYER — CORE USP

One lead,
three lenses.

Every handoff is scored on three independent axes. No single party controls the truth. Quality is triangulated, not declared.

BUYER AXIS
Strictness + Close Rate0.87
How strict is this buyer? Do they actually close? We weight feedback by their historical predictive power.
PUBLISHER AXIS
Quality ELO1243
Publisher's rolling quality score. Moves slowly up, quickly down. Cross-buyer validated.
OFFER AXIS
DifficultyHIGH
Solar in CA ≠ Roofing in TX. Offer difficulty normalizes price so hard offers pay more for same quality.
↳

If a publisher's quality drops across 3 unrelated buyers in 1 hour, we downgrade automatically. No meetings. No manual review.

OFFER BUYER PUBL. ELO 1412
BUYER STRICTNESS 0.87PUBLISHER 1243OFFER HIGH

Quality is a
moat, not a vibe.

Inspired by chess ELO and Bloomberg terminal depth. High ELO publishers get priority routing, higher payouts, and lower dispute rates. Low ELO gets throttled.

PUBLISHER LEADERBOARD / LIVE● LIVE
P-0842
1412▲24
0.9284% ALLOC
P-0119
1398▲12
0.8872% ALLOC
P-0193
1388▼6
0.8164% ALLOC
P-0420
1311▲8
0.7944% ALLOC
P-0931
1224▼31
0.6212% ALLOC
P-0021
1098▼18
0.41THROTTLED
ROUTING: CONFIDENCE WEIGHTED // ELO FLOOR ENFORCED
ROUTING LOGIC / CODE 
IF elo > 1350 AND confidence > 0.8 THEN
  route_priority = 1
  payout_multiplier = 1.25
  dispute_window = 24h
ELSE IF elo > 1250 AND confidence > 0.6 THEN
  route_priority = 2
  payout_multiplier = 1.0
ELSE
  route_priority = 3
  throttle = TRUE
  review_required = TRUE
CONFIDENCE = f(n, variance, cross_buyer)ELO UPDATE: +k*(outcome - expected)
FOR BUYERS
Set your floor.

“Only route me publishers with ELO ≥ 1300 and confidence ≥ 0.75. I’ll pay +25% for it.”

FLOOR1300 ELO
MAX CPL$42.00
QUALITY MULT+25%
FOR PUBLISHERS
ELO is your moat.

High ELO = priority, higher payout, auto-accept. Build once, compound forever. No more starting from zero.

P-0842 ELO1412 ▲24
ACCEPT RATE94%
AVG PAYOUT$38.50
HOW IT WORKS — 6 STEPS, FULLY REVIEWABLE
01 SOURCE
Publisher declares source, method, consent trail.
02 GATE
Bot, duplicate, and compliance checks. <200ms.
03 VERIFY
TCPA, geo, and phone/email validity verified.
04 MATCH
Triangulation: Buyer × Publisher × Offer scoring.
05 ROUTE
ELO-weighted routing with floor enforcement.
06 RECORD
Immutable log. Every handoff reviewable forever.
FOR BUYERS

Stop buying
spreadsheets.

Dashboard built for P&L, not volume. See accepted rate, ELO distribution, and real close rate — per source.

BUYER DASHBOARDLIVE
ACCEPTED
84%
ELO FLOOR
1300
AVG CPL
$36.20
QUALITY DISTRIBUTIONHIGH ELO → MORE VOLUME
  • — Set ELO floor, confidence, and geo filters in one line.
  • — Pay for quality, not just volume. Multipliers are transparent.
  • — Every lead has a reviewable trail: source, consent, timestamps.
FOR PUBLISHERS

Your traffic has
a credit score.

Finally, a system where good traffic compounds. High ELO publishers get paid more, routed first, and never have to renegotiate trust.

PUBLISHER DASHBOARDP-0842
1412TOP 4%▲24 (24h)
EARNINGS (24H)
$1,284.00
FILL RATE
92%
NEXT MILESTONE: 1450 ELO → +12% PAYOUT, PRIORITY 1 ROUTING
  • — ELO is your moat. High quality = higher price, permanently.
  • — No more arbitrary bans. Downgrades are automatic and appealable with data.
  • — Platform agnostic routing: your traffic finds the best buyer, not just one.

If Meta has a bad week,
your business shouldn't.

SpearPointX sits above the platforms. We route demand based on performance, not on who bought the most inventory this week. When Meta CPA spikes 40%, we shift to newsletter, search, and affiliate — automatically, with quality held constant.

PLATFORM AGNOSTIC ≠ ANTI-PLATFORM. WE USE META, GOOGLE, TIKTOK AS SOURCES — BUT WE PRICE THEM ON QUALITY, NOT VOLUME.

No black boxes.
Only logs.

Every lead carries its full provenance: consent string, source ID, verification timestamps, triangulation scores. If a buyer disputes, you both look at the same log.

LEDGER // LEAD #8F3A-21C9VERIFIED
[14:02:11]CONSENT VERIFIED — source: newsletter#284 / tc_string: CQN...
[14:02:11]GATE PASS — bot_score: 0.02 / duplicate: FALSE / geo: US-CA
[14:02:12]VERIFY — phone: valid / email: valid / dnc: clear
[14:02:12]TRIANGULATION — buyer_strict: 0.87 / pub_elo: 1412 / offer_diff: HIGH
[14:02:12]SCORE — quality: 0.84 / confidence: 0.91 / expected_close: 0.38
[14:02:12]ROUTE — buyer: B-042 (ELO floor 1300) / priority: 1 / price: $38.50
[14:02:13]RECORD — hash: 0x8f3a...21c9 / immutable / reviewable
[14:05:42]BUYER FEEDBACK — contacted: TRUE / qualified: TRUE / ELO update: +2

Exchange first.
Then the OS for
pay-for-performance.

PHASE 01 / NOW
Exchange
Verified demand routed, scored, settled. ELO system live. Home services onboarding.
PHASE 02 / NEXT
Automation layer
Replaces GoHighLevel / ClickFunnels glue. Routing, follow-up, and settlement automation. One API.
PHASE 03 / FUTURE
Pay-for-performance OS
Every customer acquisition channel priced on quality. Not clicks. Not volume. Outcomes.